Internet Marketing Blog » creative pay per click

How To Boost Traffic

Alan — Tue, 30 Mar 2010 08:00:28 +0000

If you have a goal to increase sales, sign ups or leads by encouraging more traffic to your website you will get much closer to achieving your goal.

Here are some ways you can drive new traffic to the site without spending more budget on your PPC campaign. This will then lead to increased leads and higher revenue when you embark on your web marketing venture.

Cease your ad text testing for a time

If you are at the end of the month you can drive more traffic by temporarily pausing ad text testing. Leave only the top performing ad to run to attract high levels of traffic. Once the next month begins you can un-pause the ad texts and start testing again.

Separate content network

One way of increasing traffic is to switch off the content network for your sponsored search. Then you can create a new campaign using only the content network. Use general keywords and assess which sites are driving the most traffic by accessing the content network placement report.

Add all match types

If currently you do not apply all match types in Google then it is recommended to do so. This includes exact, broad and phrase. You don’t have to separate them into different ad groups but you will probably get a better click though rate if you do.

Keyword Tools

Use the keyword tool monthly to add new keywords. As more people use Google and Yahoo to search the more keywords will be added to the keyword list in keyword tools.

At Click Consult we can help with all your pay per click advertising.

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Keep International Campaigns Targeted

John — Wed, 13 Jan 2010 08:09:12 +0000

With international markets playing an ever-increasingly important role in PPC advertising it’s time to understand how you can ensure your PPC campaign settings are set correctly to get the best results.

Here are some tips from us at Click Consult on how you can optimise your international PPC campaigns:

Identify which campaigns in which countries generate the best leads whilst having a low CPL. You can do this by running a report to show geographic results in AdWords. Then revise any campaigns that are underperforming and create campaigns for any countries that you have missed.

Think about what languages you would like to target. You may initially opt to select only English. This will help to keep a high Quality Score and prevent English ads being shown in response to foreign keywords. This can have a negative impact on the score due to the keywords being in another language to the landing pages and ads.

You may also choose to ditch the broad match and opt for target phrase match instead. This gives you greater control.

There is a Google translation tool which can help you to create ads in different languages but you may struggle to maintain control of your PPC message this way and translations are not always accurate.

By keeping your ads targeted you have a better chance of getting top results. At Click Consult, we can help companies of all manner of sizes create focused international and domestic pay per click campaigns.

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Teasing Your PPC To Death

Laura — Thu, 19 Nov 2009 09:11:11 +0000

When it comes to advertising, teasing can be a very good thing. That means offering tantalising morsels and glimpses that are completely truthful about your site. What it does not mean is to play on your viewers' emotion, to lie to them, to deceive them or to make false promises.

None of those are good when it comes to pleasing the people you depend on for your bread and butter. What you need to do is become less of a false tease and more of a real one.

Learning how to tease

What many people do not seem to get about pay per click advertising is that the normal tricks of the trade do not work with this specific type of advertising. With other forms of advertising – your website as well – you can tease your visitors into coming to your website or to your store. Once there, your visitors may well find that they are not impressed with what you claimed and what the reality of the situation is.

However, they are already at your store or on your website and they are likely to look around at something else to spend their time while there. This is where these mislead visitors can often still convert to sales for you.

However, for PPC advertising campaigns, this does not work as well. You need to tease visitors with true promises and true glimpses of what you have to offer them. When they get to your landing page, they need to find what they expected, if not more. To tease them and watch them leave is only going to cost you money for every wasted click. Soon, your bank account will be empty and you will not have any more sales than you did before you started your PPC campaign.

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Pay per click that pays

Alan — Mon, 07 Sep 2009 08:18:45 +0000

Pay per click is one of the fastest growing forms of internet marketing available today. It has taken the world by storm and everyone wants a piece of the PPC pie. Now, just because it’s popular does not mean that pay per click is particularly easy.

You need to keep on top of your game with PPC to make decent profits. There are four ways in which you can use PPC to generate healthy profits for your company.

Making money from a click

The first thing you are likely to do is to outsource your PPC campaign to a reputable and professional PPC company. The first way in which you can ensure profits through your pay per click campaign is to choose a very good company to outsource to. Every aspect of the company should be researched, inspected and double checked.

You should only opt for the best reputation, best customer service and best proven results. Only one of the best companies will be able to offer you the best PPC campaign. The second strategy is to know your target audience through and through. You need to know everything there is to know about the people you are marketing to. This will enable you to create and place PPC advertisements that will reach the exact audience you need to reach and nobody else.

If your ad reaches the wrong audiences it is no better than money wasted. Stick to your budget at all costs with only extreme exceptions. Overreaching on your budget could see your campaign deliver poorer results than anticipated. Finally, use tools that offer keyword suggestions. Thinking up your own keywords is no easy feat and it can go horribly wrong if you don’t know what keywords to target.

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Dare to be different with PPC

Fri, 29 May 2009 08:36:59 +0000

With marketing campaigns, there is always the quandary about whether to stay on the beaten path or stray off into the unknown for adventures with untold endings and results. Some people stand in favour of tried and tested things that have been proven effective and to work. Others see the reluctance that people have for things that are old hat.

They recognize the need for something fresh and new and they are willing to venture into the unknown to cater to this need. Those are the pioneers and they will often reap great rewards when they hit a goldmine that is off the map. This is just as true when it comes to internet marketing.

These success stories dared to be different and they won so why shouldn’t you? Numbers are also quite effective when working on the look of a PPC advertisement. Try something new and different and see what happens.

Different is not bad

Being different when it comes to your pay per click advertisement will gain the attention of your target audience far better then the usual PPC advertisements around you. The point is to stand out and be noticed. In PPC ads there are many different ways in which you can do this. Some ways of being different have become common and others are still grabbing the attention of audiences all over.

Current cultural references can help to catch a user's attention so prepare to think outside of the box when it comes to creating your ads.

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