There are two inevitabilities when dealing with pay per click advertising – the first is the need to spend budget and the second is that there will be some form of competition to face at some point. In PPC management…

Not many businesses can thank their competitors for much help. If they ever do, it’s the ‘thanks for letting me win’ kind of thank-you. There are a few areas, however, in which your competitors provide you with valuable information for…

If your PPC account has enjoyed relative success and high conversions you may be tempted to sit back and relax. You may also have become internally focused concentrating mainly on monitoring the confines of your own campaign and target audience,…