Every avid Google searcher will have noticed the appearance of ‘site links’ on the PPC… ads on Google. These links are an Ad Extension enabled through the AdWords interface, and can include up to four links for high quality ads.

Your pay per click ad’s CTR or click through rate can be calculated by dividing the number of clicks you get per ad… by the amount of times your ad is displayed, or, alternatively, by the amount of impressions that

PPC managers cannot afford to overlook the massive potential that social networking sites offer to their pay per click campaigns. Facebook in particular continues to grow from strength to strength and offers a great platform for PPC ads. If you…

On a daily basis you can expect around 200 million users to log onto Facebook, each spending an average of 14 minutes on the social networking site. This adds up to a whopping seven hours every month.
These high numbers…

Many businesses view affiliate marketing… as an easy, low cost solution to selling their products and services. The main incentive for any person who has a sales based business is the commission and they will therefore use a promotional method