If your results are starting to wane then it’s time to look at breathing some new life into your pay per click ads. One of the areas that can often be lacking in PPC ads is the call to action.…
Tell Your Customers What You Want
November 19th, 2010 by Alan
Getting Your Pay Per Click Ads Right
October 21st, 2010 by Alan
When a PPC account has been running for some time it pays to review the ads and the account in general to ensure it is achieving what it should. An audit of the PPC ads… and those of other businesses
Make Your Landing Pages Worth Landing On
April 7th, 2010 by Dan Taylor
Regardless of whether you are managing a PPC campaign or an organic SEO campaign you need to ensure that you have developed well tailored landing pages to accommodate the phrases and keywords that you have targeted. Landing pages determine largely…
Driving Conversions Through CTAs
January 7th, 2010 by Susie
The best known call-to-action (CTA) is ‘Click Here’, however the effectiveness of this now dated CTA is dwindling as it often fails to drive high conversions and does not cover the main requirements of an effective CTA.
If you are…
What Is A ‘Call To Action’ On A Website?
December 22nd, 2009 by Gareth
The main purpose of a website is for it to work. If it’s an eCommerce website it needs to sell products… and be successful at doing so. If it’s a brochure website it needs to gain enquiries for your business,
