Email marketing has one obvious advantage over mail shots, and this is you can ensure that the customer actually wants to receive your emails, whereas using ordinary mail this becomes more difficult.
Most people do not like receiving emails from…

Email marketing is a low cost method used to keep in contact with existing customers as well as new clients and will achieve results very quickly. However, this is only true if you have a well thought out, carefully crafted…

Once you have decided to create an email marketing campaign you have to encourage people to subscribe to your list. People are usually very wary of encouraging emails, especially as we all receive far too much junk email as it…