Is email marketing dead?

Richard — Thu, 10 Sep 2009 08:11:06 +0000

Email marketing has always been the foundation of the internet, and while many reporters may exclaim that it is dead, it really depends on who you ask. One thing for certain is that email marketing today is vastly different to how it was previously. With the advent of clever and intelligent spam tactics email marketing has been hurt. With spam comes spam filters, and these are actually doing more damage as they have the ability to block email that is not spam. This can have a detrimental effect on email marketing success. Email marketing may not be dead but is has slowed down.

Do it right

There are other ways of getting your emails through. You can pay a company to make sure your emails get through or you can set up a whitelist which will give your emails a better chance of arriving.

Once your emails have been delivered, you need to ensure that they will be opened. To help you do this you need to concentrate on your subject line. It is not a good idea to promise something you can’t deliver. Be honest and keep your subject lines short, clear and to the point. If your email looks like a sales letter, chances are you won’t get a great hit rate. It is far better to approach the recipient in a friendly yet respectful manner.

There are email marketers out there who rely solely on emails to garner business. If you provide a quality product or service people will open your emails. Once you have started to build up trust people will start taking notice of you. Email marketing when done correctly is still a highly viable marketing tool.

Anti-Spam Email Techniques Any email marketer …knows that avoiding being labelled as spammers...
Increase The Percentage Of Email Opening Rate After receiving permission from your subscriber to send emails to...
Email Deliverability When you create an email marketing campaign you imagine that...

The Dark Side Of E-mail Marketing

Richard — Tue, 07 Jul 2009 08:06:47 +0000

While there are many companies who use email marketing in an ethical way to communicate with existing clients, there are those who send unsolicited bulk email, commonly known as spam.

While those who administer internet systems are responsible for dealing with abuse of the net, they are not responsible for dealing with abuse on the net, so while they will tackle spam quite vehemently, they prefer to have the legal system deal with issues such as libel or infringement to trademarks.

Illicit, or unlawful email marketing actually predates legitimate email marketing where is was not allowed to use the internet for commercial purposes, this has resulted in today’s uphill battle by those who are trying to establish themselves as a bona fide business in the email marketing industry.

It is difficult to distinguish between legitimate and spam email marketing because many spammers present themselves as legitimate operators and because of political groups pressurising legislatures to legalise certain activities which internet operators consider spamming. For example, sending ‘opt out’ unsolicited emails. Also, the sheer volume of spam has confused some users who cannot separate spam from legitimate emails.

One method proving effective and in favour of legitimate email marketing companies is to add a double opt in which requires that the recipient manually confirm their request for information by clicking on a unique link and then typing in a unique identifying code.

The advantages of Email Marketing Email marketing… is a popular tool for business for many...
Anti-Spam Email Techniques Any email marketer …knows that avoiding being labelled as spammers...
Email Marketing Another Form Of Internet Marketing Email marketing has been given a bad name by the...

Internet Marketing Blog » anti-spam

Is email marketing dead?

The Dark Side Of E-mail Marketing