One of the earliest and most enduring experiences many people have had of the internet and email use is that of spam. Named after the song in a famous Monty Python sketch, spam is definitely something you do not want…

With any business venture, it’s vital that your customers have trust in the products and services you’re offering. This can be a serious challenge online, as it’s likely that your company is not a household name, and you’ll be competing…

When you send out emails as part of your online marketing campaign…, you’re essentially asking your target market to have faith in you. So much of what enters the average internet user’s inbox is junk, and a large proportion

One of the terms currently floating around the web marketing… industry is ‘opt-in.’ It sounds like a positive thing, and usually it is. It’s important to be aware of what opt-in is, how it affects email marketing, and how it

One of the major problems that email marketing campaigns… face is a low reading rate. If you’ve spent hours and plenty of valuable resources on your email marketing campaign, you want to be sure that your emails are going to

Creating an email marketing campaign takes a lot of hard work and effort, usually trying to decide how the recipients of your emails will react. Once you have a campaign up and running you will be able to study the…

After receiving permission from your subscriber to send emails to their in box, you now have to make sure that the recipient is going to open and read your email. Lots of people receive over a hundred emails a day,…

Direct marketing is a type of marketing, a sub discipline in fact, but there are things which distinguish it from other type of marketing one of which is that it attempts to send your message directly to a consumer without…