In the recent past the Content Network on Google was a source of annoyance to most PPC managers. This particular pay per click distribution channel can be a challenge as user intent varies dramatically from that on the Search Network.…

On a regular basis you should run search query reports using MSN and AdWords to pull off all the queries that result in unqualified clicks or impressions and add them to your list of negatives.
By doing this, you can…

You may think that by managing your pay per click campaign alone you are saving money on management fees. …However, it may be time to think again as hiring an agency can increase your PPC campaign’s performance and save your