Tweeting For SEO
Posted in Social Media & Reputation Management by Nick Smith on 5th of September, 2010
If you're looking for quick wins, Twitter has to be one of your top picks. It's the fastest growing and most accessible social media tool for businesses there is right now, and tweets are indexed by the search engines. That opens up a whole raft of possibilities for your marketing department and gives you a ready-made channel to your client base. It also means keeping a constant watch on incoming tweets and producing regular birdsong yourself. Optimising your tweets for the major search engines is essential if you want to tap into huge potential for generating new business. Attracting followers to your Twitter account gives you a springboard from which to get the word out. However, much as inward links to pages on your website are judged on the quality and relevance of websites themselves, so too are inward tweets by your followers. So when you tweet information, retweets by followers or other Twitterers will be ranked accordingly. The name of the game is converting tweets into high rankings in the SERPs; so the quality of your tweets is key. Include optimised search terms and links to a range of content from your website, such as videos, podcasts, graphics and photos. Twitter users are in the habit of spreading witty, clever or visually interesting items to their followers, so use the medium as a means to seed virals. If you want to dip your toe into social media for SEO, a good starting point is to seek advice from us at Click Consult, the internet marketing experts. We offer the best in marketing and web development techniques, social media optimisation and submissions.