Music Platform Set to Enter the World of Facebook
Posted in Social Media & Reputation Management by Steffi Fishwick on 26th of September, 2011
After years of missing out on the opportunity of using the most used social network as a catalyst for discovering new tunes, sharing playlists with people you know and discovering what your friends are listening to - Facebook has finally set out to achieve this and ultimately socialise the music experience. Following the social networks F8 conference in September 2011, Mark Zuckerberg founder and CEO of Facebook announced a variety of new partnerships bringing content directly onto users’ pages via apps without users having to leave the site. Launch partners include Spotify, Rhapsody, MOG, Rdio, Soundcloud, Earbits, Vevo, Slacker Radio and Songza. Spotify in particular is the only global music partner involved in the revamp who has already revealed its Facebook friendly service demonstrating that when users connect Spotify to their Facebook account their activity will be visible to the people they connect with. [caption id="attachment_6721" align="alignnone" width="300" caption="Sourced from mashable.com"][/caption] Additionally, if the same playlist or album is listened to enough it will appear in the Facebook news feed. Clicking on the play buttons will initiate music to play in a seamless and connected way. [caption id="attachment_6722" align="alignnone" width="300" caption="Sourced from mashable.com"][/caption] If all goes to plan Facebook will dominate the next generation of music service causing yet another evolution in social media networking triumphing over its newly formed rival; Google+. However, the main question concerning the new integration is whether users are going to actually appreciate Facebook’s efforts or are they going to find these changes disconcerting as a result of having to get used to another set of alterations to the site (http://mashable.com/2011/09/25/facebook-news-the-web-reacts/?WT.mc_id=obinsite#27257RoamingBoomers). Is Facebook trying to overcomplicate its once loved simple, neat, user friendly design and service or are they just reacting rationally to the threat of competitors in the social networking market? It’s tough to forecast what changes this relationship in particular might bring but after reviewing several articles and opinions it is right to assume that the Spotify/Facebook partnership is all about discovery. Discovering new artists, songs and albums through Facebook is without doubt a fantastic use of internet marketing and another step in the right direction for Facebook becoming the hub for all media.