How to Create the Perfect Tweet
Posted in Social Media & Reputation Management by Lis on 16th of February, 2012
Twitter is one of the most famous social media websites and businesses across the world are now using this powerful platform to advertise their company and services. In order for an organisation to receive more followers they must create tweets which grab the attention of an audience. Boring tweets will ultimately force a person to scroll down to the next tweet, which will ultimately allow another company to take advantage of a business’s failure. Therefore, it is vital that a business understands how to create the perfect tweet and make them appear to be a company worth following. However, one funny or informative tweet just won’t do, you have to maintain the standard that your followers have come to expect otherwise they’ll simply just click on that dreaded ‘unfollow’ button. The Academic Bit A recent study by three notable American universities identified how a tweeter can write a catchy tweet. The study aimed to discover what social network users love or hate about the content on Twitter. Forty-three thousand people responded to the invitation ‘Who Gives a Tweet?’ study and their comments were then analysed by a team of researchers. The study found that the volunteers believed that the best tweets were either informative or entertaining or both. They did not like overused hash tags, abbreviations, old news, pessimistic topics or just boring comments. The Inspiring Bit If you want to stand out from the Twitter crowd then you have to offer users something more than just stale, boring content. Most people head to Twitter instead of a general websites for the latest news or industry events, so give them something they want to read, not something that will make their eyes want to bleed! Tell an audience something they don’t know, but tell them in a way that catches their attention. The shorter the tweet, the more likely it will be read. The more interesting and novel, the more likely they will click that all-important follow button.