Could Facebook and Bing replicate 'Search Plus Your World'
Posted in Social Media & Reputation Management by Rory on 16th of January, 2012
Over the last week or so we have seen a lot of comment from the search engine optimisation community about Google's recent 'Search Plus Your World' (SPYW) update. Certain features of the update have been applauded, including the ease with which users can now find both privately shared content from friends or family, along with public web content through a single search, rather than multiple searches on different platforms. However, while there are undoubtedly positive features of SPYW, the most prevalent piece of criticism is that Google is now unfairly favouring Google Plus over the other social networks. This can be argued effectively, but I'd like to cover that in a separate more focused blog. In today's post, I'd like to focus on the possibility of Facebook and Bing exploiting their partnership to create their own version of SPYW. Bing currently has a partnership with Facebook that allows them to use data that is publically shared through Facebook to personalise the results they show to signed-in users. This is similar to how Google are now leveraging Google+ data into their SERPs, and because of the aforementioned partnership between Bing and Facebook, they could theoretically recreate this. This is something Danny Sullivan from Search Engine Land briefly mentioned in a blog post covering the launch of 'Search Plus You World', but I'd like to go into a bit more detail.