Video Killed The Radio Star

The Buggles probably didn't know how true that lyric would become - today's most successful marketing tools include the use of internet video, often promoted using social media sites such as Facebook and YouTube. The right video can be incredibly popular when it strikes the imagination of the public. Often put out there as an attention-grabber, videos that end up spreading exponentially from person to person are referred to as virals. If you can find a way to attract people to your marketing video and get them to pass it on to others, you will be increasing your presence on the internet and helping your search engine rankings.

Google lists videos in search results now, so the more ways in which you can get a link to your video appearing on social media sites or anywhere on the web, the higher your page ranking. At internet marketing agency Click Consult, we have the expertise to help you make the most of social media in marketing, optimising your website for search engines in a variety of ways including the use of viral videos.

Videos can contain music, comedy, political comment, art - anything that shows your product in an individual and thought-provoking or sensational way is likely to be passed on to someone else with the comment, "check this out!". Look through your email inbox some time and count the number of emails from friends with links to quirky, amusing adverts or the latest celebrity slip-up cleverly combined with a product endorsement. Did you pass these on?