Social Media & Reputation Management

Social Media Fail of the Year (so far)

Social Media Fail of the Year (so far) In this day and age where relationships are only official if it says so on Facebook and people actually use the word ‘hashtag’ in everyday conversation, it’s clear that social media is really quite important. Not ‘it’s going to solve global warming’ important, but ‘it...

The Small Business Guide to Getting Started on Facebook for Free

Building your brand on Facebook is split into 4 core areas. You need to build your page, your brand and your presence. You then have to connect with people to make them aware of your brand and presence. After, you need to engage with your audience and potential (or current) customers and finally you need to influence your fans, expand and reach the...

Instagram CEO sidesteps Twitter for Facebook

Recent reports have surfaced online that just a few weeks before Instagram CEO Kevin Systrom accepted a staggering $1 billion (618.3 million pounds) buyout offer from Facebook Inc, Systrom had already verbally agreed to a $525 million offer from micro blogging platform Twitter. This shocking revelation has only recently surfaced, just a few short...

Cracking Down on Fake Likes

A few months back, Facebook Security announced a crack down on ‘fake’ likes in their ‘Improvements To Our Site Integrity Systems’ note, stating that “a Like that doesn't come from someone truly interested in connecting with a Page benefits no one”. This may be true; however I’m interested to learn what...

Firefox gets social

Yesterday Mozilla released Firefox 17, a new open source browser with a host of new user-facing features as well as enhanced security. Arguably the most intriguing feature about the Firefox 17 is the much talked about and tested SocialAPI tool. This new SocialAPI device offers an innovative kind of integration ability for Firefox, allowing an extr...

Has Facebook lost its cool?

A few weeks ago I came across a truly brilliant blog on Mashable http://mashable.com/2012/08/14/facebook-annoying/, bemoaning the noticeable growing trend of irritating users on Facebook that have grabbed the attention of others due to their annoying posting habits and behaviour. While these sentiments and humorous findings raised in the blog mirr...

Twitter Unveils Header Photos

Amongst the many changes that Twitter has been making recently, it has today unveiled newly refreshed Twitter profiles with the addition of a ‘Header Photo’. The Header Photo appears at the top of a Twitter profile, encompassing both the bio & profile picture and can be uploaded via mobile apps for iPad, iPhone and Android, or onli...

Is it all downhill for Facebook Advertising?

When Facebook shares went public back in May 2012 they started out on a wing and a prayer, now the wing is on fire and the prayer has been answered.. by Satan. It was one of the grandest IPO’s (Initial Public Offering) in history, selling more than 400 million shares at over $38 a pop valuing the company on the market at an impressive 100 bi...

Are Twitter shooting themselves in the foot or just being business savvy?

It’s inevitable that as something grows, the need for regulation becomes greater. Up until recently, Twitter has been relatively relaxed in its approach to regulation and the restrictions it imposes on users and developers. However, the tide is starting to change and Twitter, like many before it, are starting to put more stringent guidelines...

Diaspora becomes community driven project

The founders of Diaspora, the social network that launched in 2010 as something of an anti-Facebook, have just announced that is to become a community driven project while they focus on their new project – Makr.io.  The founders, students at a New York University, were inspired by a speech called 'Freedom in the Cloud' where Fac...

Sponsored Ads on Facebook officially launch…will you click them?

It is widely agreed that Facebook's public flotation was a disaster.  It was over-hyped by those highly ethical and definitely not greedy paragons of virtue that work on Wall Street, leading to unrealistic expectations being set.  Facebook decided to disclose that about 5-6% of their accounts are fake – that's somewhere betw...

Interview: We Know What You're Doing, a Facebook Privacy Experiment

We interview Callum Haywood, the teenage mind behind "We Know What You're Doing", a Facebook privacy experiment. Privacy on the web has been a concern for as long as everyone can remember. With the advent of Facebook, and other social websites, privacy is even more of a concern because most users don't know how to correctly se...

Twitter & Linked IN

  Twitter has recently decided to cut ties with Linked IN. Historically you used to be able to post your updates from twitter onto your linked in profile. This happened as of the 29th of June and put an end to a two year relationship between the 2 sites where they had an agreement where users could since both accounts and share updates/ tweet...

Happy Social Media Day!

  With the explosion of use that is social media, Social Media Day was introduced in 2010 and is now celebrated across the world by tens of thousands of people. Social ‘meetups’ have been arranged by a number of social sites to celebrate and appreciate the evolution and development of multiple platforms that have enriched the day...

How Social Media Can Determine the Success of Your Advertising Campaign

The Advertising Standards Authority of Ireland (ASAI), as well as the organisation in the UK and abroad, offers a form of control over representations of consumers or society. The Code of Standards for Advertising, Promotional and Direct Marketing ultimately ensures that only appropriate advertisements are promoted to the public.   It is the...

Is it time to look again at your Google+ brand presence?

As Google+ brand pages pass their 6 month birthday, an interesting report by Simply Measured has shown that 64% of the Interbrand Top 100 now have an active Google+ brand page, with 43% of them posting at least three times a week. So what are they posting about? Is there anything that Google+ is doing for them that other social platforms are not...