What Is The Difference Between Keyword Frequency And Keyword Density?

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March 1st, 2010 by Dan Taylor

When managing your search engine optimisation you may think that keyword density and keyword frequency are one and the same – but you’d be wrong. The length of article gives the distinction.

If you write an article that has a key phrase containing three words in an article of 100 words then your keywords make up 12 percent of the content. If the same phrase is used in an article of 400 words, four times, then there is just a three percent keyword density.

How does keyword frequency affect rankings?

The greater the keyword frequency the better your page will rank for a particular phrase in general. Google gleans information about your website via the words used, and also the links that are pointing to the site. The use of keywords can then help to rank you higher.

However, eventually Google knows what a particular page relates to and if you keep using a repeated phrase it can look suspicious. This is where keyword density comes in.

How does keyword density affect rankings?

Using a keyword four times in an article of 100 words is not as good as using a keyword four times in a 400 word article.

The former would be looked upon as keyword stuffing in your internet marketing campaign. This is known as spam practice and you may be penalised by Google. Keyword density can actually affect rankings negatively.

You need to pay attention to your writing and ensure it is natural. At Click Consult we can advise you on all aspects of search engine optimisation.

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