Weaving Major Keyword Phrases Into Blogs

Request A Free Website Analysis

February 11th, 2010 by James

As part of your search marketing and search engine optimisation campaign, you keep a steady flow of new articles and informative blogs uploading to your website. You have a detailed list of keywords with a top list of major ones that apply to the site as a whole. Now, the question is how do you successfully weave these into your blog articles?

Long tail key phrases and major keywords

To begin with, it makes sense to differentiate between the long tail key phrases and the major, traffic-generating keywords which apply to the homepage, for example.

The major key phrases you choose are likely to have two to three words in them and should be references to your products and services in a direct way. However long tail key phrases should be less obviously connected to services and products and will be the types of phrases for which you don’t specifically optimise your site for, but do show up in the search results that refer to your site.

Applying major keywords to blogs

You don’t need to use the major keywords in the blogs on your site. Although you will have optimised the site as a whole for these phrases, the blogs are a supplement to that. These major keywords will turn up in the writing naturally if you are sticking to topics that are relevant. If an individual article doesn’t contain many of them then there is no cause for concern. Blogs should largely be focused on interesting users.

At Click Consult we have an expert team to help with all your SEO issues.

Long Tail Keywords Get You Higher
What are long tail keywords…? They are phrases rather than single words, generally up to four words long. Phrases are more descriptive than single keywords and will result in more specific search results. For instance, “Russian” will get you...
Submitting your website to a Search Engine
In order to implement effective search engine optimisation…, you need to know how to optimise your site in order to get great rankings and this entails a thorough understanding of how search engines build their databases. Major search engines...
Keywords in an SEO campaign
When it comes to SEO, there are a few key aspects that are important to the survival of your campaign. One of these aspects includes keywords. Keywords are a vital part of any SEO application and need to be placed…...
Clear Internet Marketing Strategy
When launching yourself online, whether you’re rebranding, introducing a new service or simply trying to increase traffic, it is important to focus efforts on strong internet marketing…. This is not a groundbreaking statement – just a fact. However, no...
Using Keyword Based Pay Per Click Marketing
PPC marketing on the Internet is based on search engines various advertising networks, forums and blogs. It works by showing advertisement ideal to the target market based on the their keyword search, however only once the user clicks on the…...