Use Google News to market your website

Posted in Search Engine Optimisation (SEO) by Dan Taylor on 3rd of November, 2009

A fantastic way of maximising your SEO is to get into Google News.  Here are some tips on how to do it: Sitemaps: you’ll find it easier to get into Google News with an up to date and relevant sitemap fully completed with static URLs and dates.  By using Wordpress you can keep on top of this easily with a simple plugin. RSS Feed: all news sites require an RSS feed.  Blogging platforms will provide this for you but double check the facility is there and that your articles are updated on it. Awards: if your site has won any awards make sure they are visible on the site.  You need to help Google gauge whether your site is reputable so adding awards will help to make the site look official. Multiple Authors: more than one author will help.  An authors or staff page is a useful addition to the site as it again makes the site look official and it looks more credible if blogs are made by a group of writers rather than just one person. Quality Content: the most important factor is good quality content.  It must be up to date, frequent and unique.  If you don’t post relevant content on a regular basis Google will not pick you up for Google News.  Google requires the content to be of a high standard to publish it. Submission: if you’ve got all the above covered submit the site to Google. Click Consult are experts in search engine optimisation and can help you to boost your Google rankings with more ideas on this topic.