The Importance of Links
November 16th, 2009 by Dan Taylor
The most important part of search engine optimisation is getting your linking strategy right. Your internal links are important for telling a search engine how your website is structured whereas the external links from other sites can be seen as votes, informing search engines about what you do and what the site is all about. The more quality votes your site has, the better it will be perceived by Google.
Internal links:
An internal link is an effective means of letting search engines know how your website works and where relevant information is located. Internal links help you to control the link structure by employing things such as breadcrumbs, which create associations between subpages and categories.
When linking to a page it’s best to use descriptive anchor text which is relevant to the page you are linking to. Links saying ‘read more’ will be less effective than links where the heading or title of an article is used.
External links:
External links help to increase your ratings by acting as a vote. However, unlike internal links, you don’t have as much control over the anchor text which may lead to people throwing Google bombs by linking to your site using irrelevant anchor text.
You can control external links by creating them yourself. If you know an industry well and have friends who can link to you, it's worth doing. Another option is to link to industry forums and directories.
At Click Consult we can help you to develop effective SEO for your website and ensure you get the top rankings.
Related posts:
- Internal linking to make your website soar!
Internal linking… One of the most powerful, but often under looked aspects of onsite SEO is a good internal linking structure with quality keywords placed in the anchor text, repeated on the landing page in the title, a h1 tag...
- SEO Glossary Terms: Anchor Text
The anchor text is the section of an HTML link… that is located between the close and end HTML tags. It is the part of the link that is seen on your web page by readers and the words that...
- Check All Of Your Links Regularly For Good SEO
Links are the blood of any SEO campaign and while we typically talk about inbound links because of the weight that search engines place on them, your other links are important too. Linking out to less than desirable sites, or…...
- Understanding Search Engines Part 2: Keywords
Search engines index web pages by deploying spiders to follow links from other web pages. During the indexing process the search engine also records relevant information pertaining to each page. Keywords are one such area and search engines judge the…...
- How To Use Links Pages
There is an ongoing debate about links pages and how they affect SEO on websites. Using links pages appropriately can help your search engine optimisation dramatically but incorrect use can have an adverse affect and can actually reduce your rankings.…...
This entry was posted
on
Monday, November 16th, 2009 at
10:06 am . You can follow any responses to this entry through the
RSS feed.
Link to us
If you want to link to this blog, copy and paste the following HTML code to your website.
Wow, I didn’t know there was so much thought behind the whole linking structure of a blog or a site.
I mostly organize links by type, as “family links”, “online buddies”, “previous posts”, etc. I hope that’s useful too.
Anyway, thanks for the tips!
Very good demonstration of the Importance of Linking, I would Like to stress the importance of internal linking, especially to old posts. The bots usually crawl the first 300 (or 100 or all depending what SE) links and therefore internal linking is useful for re crawling older relevant posts that usually get a small boost out of it.