The Benefits Of An Article Feed

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May 3rd, 2010 by Nick

You may have heard some people talking about adding an article feed or a news feed to their homepage or website. This is often after they have been adding content regularly to the site. There are several benefits to doing this which all relate to the standard benefits of adding regular, high quality content to your website.

Adding web marketing content regularly and in a consistent way will attract search engine crawlers to the website so it makes sense to apply this to the homepage of the website also. If you constantly post new content regardless of whether you’re writing an information blog, about new products or a news section by adding a list of the latest additions of content to the homepage you will be notifying the search engines that you are updating your site regularly. This will in turn attract them to crawl your site more rapidly due to the constantly updated information.

The main advantage in having a homepage and website that is crawled on a regular basis is that if you decide to run an offer or special event or you want a message sending out quickly, they are more likely to be seen and indexed straight after being added. This is very useful when selling seasonal merchandise or launching one-off promotions on public holidays or special occasions.

If you use targeted keywords then as each articles is featured on your homepage you will be getting more keyword relevancy added to the homepage. This can improve the SEO of a homepage gradually also.

At Click Consult we offer expert search engine optimisation.

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