Website maintenance is good SEO practice

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June 2nd, 2009 by Dan

We clean and keep our homes in good working order so that we may live in a healthy environment. Many people also do an all-out spring cleaning annually to shake things up and get rid of cobwebs and anything no longer working properly. What does this have to do with your business website and your optimisation efforts? The answer is simple; everything!

Search engine optimisation is not only about researched keywords, excellent and informative articles, great site navigation and building good links. Yes, optimisation is all that, but also much more. What worth would your stunningly designed website with its co-ordinated colour scheme and eye-catching graphics have if you do not maintain your website in tiptop shape?

Clean out the cobwebs

Good optimisation efforts include continuous maintenance and a good shake-up ‘spring cleaning’ should be done regularly, including freshening up your content. To ensure that you continue to enjoy good SEO ranking all aspects of site maintenance must be addressed regularly. Continuous maintenance means updating regularly with fresh content such as blogs. Important as well is to change and refresh images and tweak or bring in new keywords on subpages to prevent staleness.

Sometimes we focus so hard on regular maintenance that we forget the ‘spring-cleaning’ aspects. Clean up product categories and hunt down and fix broken links. Get rid of outdated plug-ins and upload some time saving tools.

Clean out any outdated posts in your feedback section. If you have a blog, then update your blog roll. A well maintained website is welcoming to visitors; they will remember your website and will come back more often. Thus everything works together to keep your search rankings healthy and your business competitive.

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