Making Your Site More Accessible To Users

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March 12th, 2009 by Nick

Your website is your window to the world and all your prospective customers. To get the right kind of traffic you must have an optimised website that firstly the web crawlers find interesting. Then, once you are highly visible to searchers, you have on average 10-30 seconds to grab their interest when they land on your website.

You have to convince them to stay and browse otherwise they move to a competitor website. With such a small window of opportunity you must make your website as accessible possible if you hope to be competitive in any form of online marketing.

Accessibility Maintenance

Before you think of revamping your website and adding some new innovative content, it is first priority to see that you have the basics of easy access in place. Make sure that you have the most up-to-date information about your company on your ‘about’ page with eye-catching pictures. Your contact details must be clear and concise.

This means all email addresses, your phone and fax number. Check them regularly to make sure they are in working order and that the email addresses direct mail queries to the exact intended recipient or you could lose valuable customers.

Remember that spam SEO techniques do nothing for your website's optimisation or for user experience. Use a link checking tool to make sure your website links are working 100% at all times, this is highly important. Do a checklist of how optimised your web pages are for the web crawlers and tweak where necessary. These are the accessibility basics that must be in order before you think of revamping or bring in new web content.