Long Tail Keywords Get You Higher

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July 30th, 2010 by Click Consult

What are long tail keywords? They are phrases rather than single words, generally up to four words long. Phrases are more descriptive than single keywords and will result in more specific search results. For instance, “Russian” will get you 416 million results on Bing and the sites listed at the top of page one may not be relevant to the searcher’s needs. Enter “Russian online language tuition” and you’ll get 843 thousand results and the top sites listed on page one are all likely to be relevant to the searcher’s term. Getting the best search engine rankings for single keywords is a hard-won, long-term process but there are some quick wins to be had if you concentrate your efforts on long tail keywords with little or no competition. These are likely to quickly gain top page ranking and remain there.

Your keyword research needs to be focused in order to determine which long tail keywords will have the most success. Click Consult are an internet marketing company offering a range of services to support search engine optimisation. We provide a free keyword generator which can be used to enter single words or phrases, resulting in lists of specially optimised keywords that you can incorporate in your website. You can test long tail keywords directly in search engines, entering terms that you predict customers might use. The potential for sales from long tail keyword searches is greater because the customer is able to pinpoint more accurately what is required.

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