Don’t Neglect Bing

Request A Free Website Analysis

June 14th, 2010 by Click Consult

A major mistake being committed by many search engine optimisation professionals is the act of sidelining Bing, whilst putting all their efforts solely into optimising for Google. You may ask yourself if this is the right move – after all Google is the market leader, aren’t they? In short, although Google does lead in the search engine sector choosing to ignore Bing is not the way to go. It is still important to optimise for Google. They have the bulk of the market share and monopolise the searches. You will also be guaranteed that your traffic will increase if you get to the top of the first page, but these are not good enough reasons to ignore newcomer Bing.

According to statistics on comScore in March this year Bing has steadily increased its hold on the market share month by month, and this upward trend has been a constant for the past twelve months; hence why your web marketing campaign shouldn’t neglect this newcomer.

Most SEO professionals concur that there is less competition to get onto the first page of Bing search results and the increase in market share enjoyed by Bing is likely to continue. There are arguments to say that achieving a top spot on Bing’s page one will get you more traffic than a spot at the bottom of Google’s page one.

At internet marketing company Click Consult, we can help with all your SEO issues and ensure that your site is fully optimised for all search engines.

Bing Climbs Further up the Rankings
Google has long dominated the search market – and will probably continue to do so for a long time to come. But part of their dominance, as well as providing excellent service, has partly been because of the lack of…...
Yahoo Search Traffic falls 50%
May search stats revealed a shocking shift in the UK search habits. Yahoo, the long struggling giant of Paid Search Marketing and Pay Per Click, lost over 50% of their search share on the previous month. Yahoo, often regarded as…...
Bing Goes One Better
The Bing versus Google war is hotting up. With Bing and Yahoo merging, and Bing continuing to develop and refine its search algorithm for improved results, Google had better keep up. Bing not only has an advantage in being the…...
Optimising For All Search Engines
The ultimate SEO aim is to get the number one position with all the search engines but you may ask yourself is that possible? If that is your goal then you need to be aware that there are some major …...
Is it time to start paying more attention to Bing?
It is a fact that for internet marketing… agencies, that the main objective is often to achieve high organic rankings for their clients in Google. This is understandable given the huge market share that Google has and the sheer quantity of...