Keyword Targeting and Content Creation – A Blossoming Relationship
It is quite often that keyword research and content creation… are approached separately. There are countless websites out there where a person implementing SEO has not been involved in the content

Keyword Research… nowadays is not just simple guesswork but it is an exact science of carefully choosing the most money making keywords. SEMRush.com is a keyword tool that goes beyond providing a list of keywords to target for an online

Different Search Engine Marketing companies vary their approaches to keyword research…, it is therefore beneficial to learn about the most common tool used to perform this along with the basic process of how a keyword is identified and selected.

There are several methods that internet marketing experts or search engine optimisation… programmers can use to conduct site testing.  The method I’d like to examine more closely in this blog is A/B Testing.  This involves creating multiple versions of a webpage across

In this stage of your internet marketing… campaign you are able to look back at how effective your strategy has been so far.  Using hard data, gathered by analytics tool, you can prioritise certain elements of your strategy. Things such as,

The search engine spiders that crawl the internet are becoming incredibly advanced, although their basic function remains the same – they use links to traverse the internet, gathering data then recording that content in the search engine’s index.  Advances in technology…

I know what you’re thinking…But it isn’t little words running around some woodland environment, being hunted and then eaten by other keywords in a bizarre tribal ritual…you were thinking that, right?   Anyway…keyword cannibalisation occurs when you attribute the same keyword…

As with almost all marketing drives, having a defined demographic to aim your product at is essential. Being able to target this audience will enable you to plan the rest of your marketing drive more effectively. Traditionally, the definition of…

Any person or company endeavouring in a search engine optimisation… campaign should not go into the operation thinking they are guaranteed better rankings within a set amount of time.  Due to the ever-changing nature of the SEO landscape, techniques used must

We’re firm believers that ethical, organic white-hat SEO is the only way to go in your quest for great rankings and traffic when search marketing…. But we often hear a lot of questions about what is actually required for

Submitting to web directories is an invaluable aspect of gaining, and keeping, good search engine rankings. Yet how does the internet marketing… professional know which directories it is wise to submit to, and which directories are best avoided? It is

What are long tail keywords…? They are phrases rather than single words, generally up to four words long. Phrases are more descriptive than single keywords and will result in more specific search results. For instance, “Russian” will get you