Search Engine Marketing – A Numbers Matter - Search Engine Optimisation (SEO)

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Search Engine Marketing – A Numbers Matter

August 27th, 2010 by Dan

It isn’t enough to launch an internet marketing campaign then sit back and wait for the customers to roll in. The internet marketer has to carefully watch their campaigns to ensure they’re winning customers, rather than losing cash. Here are four basic figures you should watch on a daily basis.

* Your average position in the search engine rankings: if your site isn’t in the top ten search results for your keywords, it’s time to have a think about either your keyword choices, or your campaign budget.

* If you’re paying for prominent adverts on a page, you should be seeing a healthy click-through rate. If you fail to get beyond 5%, then you need to look seriously at your advertising copy, the offer you’re presenting, or even your domain name. Less than 5% means that these are out of sync with your keywords.

* Look closely at the cost of your keywords, and the conversion rate you get from them. You should be able to weed out any keywords that are costing you money. High volume keywords come at a high cost, if you make the mistake of choosing high volume keywords that don’t relate directly to your campaign, they’ll cost you even more.

* How many visitors convert to buyers? How many visitors complete a contact form? You should monitor closely the number of visitors that convert to confirmed contacts and sale.

At Click Consult we can help ensure that the numbers make sense, and that your web marketing campaign represents a worthwhile investment.

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