Different Search Engine Marketing companies vary their approaches to keyword research…, it is therefore beneficial to learn about the most common tool used to perform this along with the basic process of how a keyword is identified and selected.

This week Google launched some drastic improvements to the sitelinks you see in the search results. Sitelinks are the links you see underneath a listing that are directly related to that website. They allow you to navigate to important pages…

There are several methods that internet marketing experts or search engine optimisation… programmers can use to conduct site testing.  The method I’d like to examine more closely in this blog is A/B Testing.  This involves creating multiple versions of a webpage across

Back in February Amaze released the first phase of results from a study they are currently carrying out on children aged between 10 and 15.  The research is designed to analyse how young people, or ‘digital natives’ as the survey calls…

In this stage of your internet marketing… campaign you are able to look back at how effective your strategy has been so far.  Using hard data, gathered by analytics tool, you can prioritise certain elements of your strategy. Things such as,

Link Building can be one of the most time consuming yet ultimately rewarding tasks in your SEO and internet marketing strategy.  Links are one of the biggest factors in influencing how well your website ranks in the SERPs.  A perfect link building …

The search engine spiders that crawl the internet are becoming incredibly advanced, although their basic function remains the same – they use links to traverse the internet, gathering data then recording that content in the search engine’s index.  Advances in technology…

Google Buzz seemed doomed to failure from the very start, with well documented privacy issues… just one of the things which made it a bit of a non-starter in the online social sphere. Facebook users have been complaining (and some

In the past week, Google has been changing the colours and design of the SERPs, as we have seen on Search Engine Roundtable’s blog on “Google Goes Gray With New Design Test…”. So when I visited Google’s homepage, I

With the biggest game in European club Football between two of the biggest and most successful heavyweights in world sport still relatively fresh in the memory. A similar comparison between the two biggest social networking behemoths can be drawn also.…

The saying ‘you get what you pay for…’ has never been more true than when choosing a host. A trusted host who is providing hosting in a good neighbourhood can afford to charge more than a host who

Google, Bing and Yahoo! have now created a set standard for the microdata they will be using.  The result is www.schema.org…, a database of HTML tags that webmasters and programmers can use to attribute semantic specificity to a webpage, and