On Page SEO: Finding the keyword / Readability Balance
December 2nd, 2008 by Dan
You have complete control over your on page search engine optimisation and that gives you great scope for integrating carefully researched keywords into your content. However we will probably all have seen those websites in which the keywords are so overused that the text becomes virtually unreadable, or it is so poorly written that it simply doesn’t make sense. These are traps which are easy to fall into when trying to boost your keyword density, but neither search engines nor potential customers enjoy badly written content.
Having more than one keyword or keyword phrase can help when writing your web page content, but the placement of the keywords is vital when considering user experience because the best websites are those which are easy to understand and yet informative. There is no point raising your website in the search engine rankings through using repeated keywords if once a user clicks on your site, they can’t easily find the information they need because the content is badly written.
Constructing simple sentences and focusing more on how the text reads is a good place from which to start your content. You can then go back over your content looking for natural places to insert your keywords. Paragraphs or articles that start and/or end with your keywords can be useful, but not every single time.
The best way to write good quality content is to know your subject very well, but bear in mind that the user may not. Always proof read your content and if possible, get someone else’s fresh pair of eyes to do so too. This way you have the best chance of finding the ideal balance between keywords and readability.
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However probably we all have seen those websites in which the keywords are so overused that the text becomes virtually unreadable, or it is so poorly written that it simply doesn’t make sense.
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