Adding Hyperlinks To Keywords

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May 28th, 2010 by Nick

When writing content it is well known that ensuring the text is relevant to the websites keywords is crucial to your search engine optimisation efforts. By ensuring that every page of content makes a reference to the keywords you can develop the page’s relevance and ultimately create greater relevancy for your site.

One way of reaping the rewards of adding in keywords is to include a hyperlink to a minimum of one keyword on every page. When you add a link to a page that is extremely relevant to the main text the page is more likely to be connected to that keyword by search engines. This in turn ensure the search engines can find the relevant information easily.

Although it is the norm for sites to focus on four to five keywords some sites can have ten or more making adding links a real hassle particularly if the links are added after reams of content has already written. If this is the case then you can utilise the benefits of automatic keyword linking tools. WordPress has a plug-in called SEO Smart Links that can be very useful in these instances.

SEO Smart Links gives the administrator the ability to add several keywords and a URL for each one. The plug-in then adds a link to every keyword automatically as the page is accessed by a search engine or visitor.

At Click Consult we can provide advice on all elements of SEO and can help you to develop winning results.

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