Your Credibility, Your Links And SEO

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May 22nd, 2009 by Nick

Everyone knows that to trade successfully on the Internet you must have a good online reputation. Customers do not wish to be associated with any business that has developed a bad reputation. We also accept that search engine optimisation is a crucial part of online business success. The question though is what does your optimisation efforts and your reputation have in common and how does your reputation affect your SEO efforts.

An integral part of SEO is link building to boost your ranking in search page results. Think about it for a moment; how many other websites would wish to link to you if you have a bad reputation?

So yes, your credibility will hurt your optimisation efforts if there are doubts about your credibility. That is why the building of links from websites with pristine reputations cannot be stressed enough. No business can afford a bad reputation by association through having accepted links that are from what is termed a bad neighbourhood.

Credibility boosters

Be totally transparent by verifying your existence. This means listing as much of your off-site business information as possible. Include your street and/or mailing address as well as your contact telephone numbers on your website. List all publicly available information regarding your business as well as any professional associations you belong to.

Make all applicable email addresses available of various departments with names if possible. Credibility is also linked to qualifications; clearly state any certified qualifications you have. Your credibility is top priority not only for potential customers, but also other website owners. They will gladly link with you if they feel your verifiable credentials match their own. A good internet marketing company can help you build your reputation and your high quality links to maximise the impact of your SEO campaign.

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