The DoFollow Revolution

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August 21st, 2008 by Click Consult

When it comes to link building for the benefit of search engine optimisation, it's important that the links you build are search engine friendly. For the most part, this means that those links should not use the nofollow HTML tag. This prevents search engine spiders from following the link and indexing the resulting page; the nofollow tag devalues links for the purposes of SEO although that link may still be valuable in terms of #building qualified traffic.

The nofollow link was created, at least in part, to assist Webmasters in combating spam on their website. By adding the nofollow link, spammers were much less inclined to comment on blog posts and leave links to their own site. Unfortunately, though, the tag does not discern between genuine comments with relevant links and spam comments with useless ones.

In a bid to combat this, a number of directories and website listings have emerged that remove a lot of the hard work involved in finding dofollow sites. Webmasters that encourage genuine comments and reward the commenter with a valuable link to one of their own pages list their sites in these dofollow directories.

Link building is a major aspect of search engine optimisation. Finding valuable dofollow links is one of the more arduous tasks involved in SEO and while there are directories listing these types of sites alone you will still need to conduct a lot of thorough leg work off your own back in order to develop a powerful link profile for your site.

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