New Google Breadcrumb Feature

Request A Free Website Analysis

January 18th, 2010 by James

You’ll usually find navigation ‘breadcrumbs’ across the top of a webpage just below the webpage title or header. They are handy for creating back links to the previous pages the web user has navigated through on their way to the page they are viewing. They provide a useful way of linking back to their starting point, be they the homepage or an inner page.

It has been announced recently by Google when and why it will show this type of breadcrumb navigation within its search results for search marketing. Previously, you will have seen Google highlighting authority sites that have inner pages links showing under the Meta tag description. Using this latest feature, Google has announced that it could display these website hierarchies in return for a minimal slice of the search results. This would apply when adding the site hierarchy betters the search results adding greater context regarding the link it is pointing at.

The most useful part of the new Google feature is that every link in the displayed breadcrumb can be clicked on providing web users with fast links into inner pages on a given website.

If Google go ahead, the new method of showing internal pages would significantly increase the usability and convenience of reaching specific areas of the website. It may also encourage website owners to focus as much on inner pages as they currently do on homepages. Part of an effective search engine optimisation and web marketing strategy is to monitor changes in search engine behaviour.

If your search engine optimisation needs help then speak to us at Click Consult for expert guidance to boost your rankings.

So What Is Google PageRank?
The name actually comes from the original inventor, Larry Page of Stanford University, and not simply from web pages. PageRank predates Google, which was founded by Page and his Stanford colleague, Sergey Brin. It’s a mathematical formula applied to internet…...
Directory Submissions For SEO Link Building
Directory submissions have long been used to assist in the building of an SEO …link profile. While some directories have been devalued in the eyes of search engine algorithms, choosing search engine friendly directories with a good level of traffic...
What Is Organic SEO?
Organic SEO is something that is talked about a lot on the Internet. Marketers and website owners are often found lamenting Google search results and damming the algorithm updates. This is because organic SEO is the act of optimising a…...
What Are Search Engine Spiders And Bots?
When reading or learning about Search Engine Optimisation (SEO), a lot is made of search engine spiders, also referred to as search engine bots. At their most basic level, a search engine spider is a software application that is deployed…...
How To Use Links Pages
There is an ongoing debate about links pages and how they affect SEO on websites. Using links pages appropriately can help your search engine optimisation dramatically but incorrect use can have an adverse affect and can actually reduce your rankings.…...