Make Your Landing Pages Worth Landing On

Request A Free Website Analysis

April 7th, 2010 by Dan Taylor

Regardless of whether you are managing a PPC campaign or an organic SEO campaign you need to ensure that you have developed well tailored landing pages to accommodate the phrases and keywords that you have targeted. Landing pages determine largely whether a person stays on your website or moves on to another so it is imperative to get them right.

When designing content to go on your landing pages it is critical to consider certain aspects to ensure your readers remain interested and you ultimately achieve your goals for leads or sales. No matter what the end aim is, whether to sell services and products, build an online presence for your business or give information, the landing pages will have a huge impact on how well your site is perceived to serve this purpose.

Always include at least one call to action in your content for a landing page. If you don’t visitors could be left wondering why the page is there and what they are meant to do next.

Landing pages should not be long winded and dense with content. If a visitor lands on a page that bombards them with large paragraphs of text they are likely to click the back button with a matter of seconds.

If you overload pages with large amounts of keywords you risk not only the content reading unnaturally but you may also create a negative impact on the site’s rankings.

At Click Consult we can help with all aspects of web marketing and search engine optimisation.

Landing pages and static web pages
When looking at your Search Engine Optimisation… strategy, it is a logical question to ask whether the landing pages of your website and the static web pages are optimised the same level and if not, what the differences are. Landing...
3 Click Consult tips for PPC Landing Pages
When building PPC campaign I usually spend most of my time getting the campaign structure right to gain a high quality score. Having ad groups that are heavily themed with maximum similarities between keywords and ads will produce a better…...
The Importance of Effective Landing pages
It would be an easy solution for all advertisers who use paid search to send user's through onto their homepage. It is poor practice to link to the homepage if the item that was mentioned in the ad isn't on…...
The Pay Per Click High Street
One of the most important things to consider with your pay per click campaign is the landing page. It is imperative that your landing page delivers a clear message to the user that what they are searching for you can…...
Communicating Through Your Landing Page
The landing page is critical as it is the first visual encounter a visitor has with your brand and needs to be created to provide a positive experience. Here are some more ways you can ensure your landing pages communicate …...