Keyword Rich Domains

Posted in Search Engine Optimisation (SEO) by Nick Smith on 12th of March, 2010

All SEO professionals know that domains that are rich in keywords are loved by Google, and search engines will show favouritism towards those websites that have domains with keywords included in them.  If a domain name is a direct match to a keyword that is being searched for, then it goes without saying that the website will rank higher for the keyword than other sites whose domains are not rich in keywords. There are many people who argue that this is a flaw in the Google Algorithm and that this type of favouritism is clearly wrong.  There is perhaps a case to support this as people have long since realised that Google favours a domain rich in keywords and this has led to huge competition when buying domain names in an attempt to have a top ranking website and to get increased traffic in a quick and easy way. There are several methods that are becoming popular in dealing with keyword rich domains, such as 301 redirecting where the keyword rich domain is directed to the actual website in use.  There is also an upsurge in doorway pages being created that are content rich, and finally entire websites are being moved to new domains in an attempt to piggyback on the benefits of a keyword rich domain. However, Google is catching up with these methods and is starting to penalise those that have employed a keyword rich domain purely to boost their search engine optimisation efforts. At Click Consult we can develop an effective search engine optimisation internet marketing strategy to build your site effectively, without fear of penalties.