Keyword density is no longer top priority
Since the beginning years of the Internet things have changed radically, and with that, SEO has had to keep changing to keep up and be viable. Keyword density has always been top priority as part of any successful SEO campaign. It has always been about getting the exact amount of keywords for each web page and using them strategically within the content.
As internet marketing evolved, different practices have come and gone. The search engines have evolved greatly and with these changes all optimisation efforts have to grow as well. An aspect of great importance today is weighted factors.
This is what the search engines base their ranking and their indexes on at the moment. A factor weighted high on one page could have a very different value on another page within a website. This makes search engine optimisation far more difficult than in the good old days.
Up to date SEO
To optimise a website for success with the ever-changing criteria set by the search engines takes the skills of an experienced optimiser. Experience and skill must be coupled with a keen knowledge of up-to-the-minute changes and practices. It can be disastrous for any website if the optimiser works with outdated and no longer applicable techniques.
Fresh knowledge allows the optimiser to look at factors not with tunnel vision, but across the board. In this way it is possible to figure out which factors are the most important for the optimising being done. Keywords will always be important and essential for any SEO effort. But, the focus on keyword density is no longer as applicable as years ago.