Get Great Exposure With Google Local
December 28th, 2009 by Nick
Local businesses can benefit greatly by using Google’s tool, Google Local. It is fantastic for creating good exposure and can be used to increase rankings dramatically.
In short, Google Local is an alternative to Yellow Pages. It simply identifies websites within the local area that deal in the products or services that a user is searching for. The business listings are generated by an algorithm which also determines where the website address will be positioned.
Even new listings can get a shot at high positions, but positive feedback will benefit your ranking.
For example, if you were a restaurant based in Manchester and want people to find you when they search under ‘restaurants in Manchester’ you can employ the Google Local tool. Google Local provides you with a link into your website, other contact details and customer reviews. This is an effective means of search engine optimisation as it positions the website at the head of the search result page.
The next stage is to get your site into local directories. Using the Manchester restaurant example, a local directory like manchesterrestaurants.com will be picked up by Google and therefore greater importance will be placed on your Google Local entry.
On the whole, Google Local can create a great opportunity to increase exposure and get a position at the top of Google search. You can even have your address details marked on a map so your potential customers can find you easily. Click Consult would recommend Google Local as part of many SEO campaigns.
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Great article! I have to agree not many folks realize how much Google Local can play a major role in their search marketing success. This is such a great new tool to use for all SEO needs.