Don't Forget The Smaller Search Engines

Most people will be familiar with the big three search engines and will no doubt use them on a day-to-day basis.  Bing, Yahoo! and Google account for over 95 per cent of the search engine market in the western world when calculated collectively.  If you practise search engine optimisation you will probably focus most on putting effort into optimising for Google.  This is not a bad tactic either as they hold a whopping 70 to 80 per cent of the search engine market.

You may however be surprised to find that some of the older search engines that date back to when the web was in its infancy are still operating.  These include AltaVista, Excite and Lycos.  All these are still up and running and say that they are actively indexing and returning appropriate results.  Even the ancient and unfortunately named Dogpile is still going which was set up long before Google was even thought of.

You will also find the more specialist and experimental search engines around.  These include the likes of Cuil which was set up by a group of ex-Google employees.  Unfortunately the search engine suffered mass hype but on the positive side integrates well with social media web marketing activities.  This is one to watch carefully.

There is the ’computational knowledge’ search engine called Wolfram Alpha that makes an attempt at understanding web content meaning computationally .  For example you may enter ‘population in the UK’ and you will get information that has been sourced from Wikipedia on the UK population as well as additional information on age expectancy.

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