Don’t fall into the two most common SEO traps
September 30th, 2009 by Nick
One of the best forms of gaining online traffic for your website is through search engine traffic. Unless your brand is a huge household name, people are going to search for you through your keywords; this makes your search engine traffic invaluable for your business.
There are many mistakes people make with search engine optimisation. Certain ones, such as using black hat tactics, can get you penalised heavily – or worse, you could get banned from the search engines. Two of the top mistakes that are easily avoided cause endless problems for website owners, so they are worth discussing.
Easy street is a myth
Website owners know how vitally important links are for online success, so getting as many links as possible will do the trick, no matter what the type of links or where they come from. This is a huge mistake that has caused many websites to lose their ranking and credibility. It is not the huge number of links that are good.
It is the quality and relevance of links that count as part of the search engine algorithms. Stay away from links from unrelated websites; you need to build links from websites that are relevant to your own topic. The other method people too often still try is using software programs to bring massive traffic to websites.
It may take the search engines a few months to find out what you are doing, but rest assured, the SEs will find out and combat the effects of software programs. All you achieve is a few months of artificially boosted ranking and then it will come crashing down. Get your ranking by putting effort into it, or you will face penalties.
Related posts:
- Directory Submissions For SEO Link Building
Directory submissions have long been used to assist in the building of an SEO …link profile. While some directories have been devalued in the eyes of search engine algorithms, choosing search engine friendly directories with a good level of traffic...
- Link Text The SEO Companion
Search engines… have evolved and learn as they go along. What this means is that they do not blindly accept information presented to them from all the millions of websites that are active on the Web. Humans are forever trying...
- Using Directory Submissions To Build Links
When building off page links to improve search engine ranking, it's important to get a strong basis of good links. This means a range of links from topically relevant and related pages. While some may not offer the same kind…...
- Get Blogging Towards SEO Success
Search engines and human visitors like websites that are filled with unique, high quality content. Adding new pages regularly can also help improve search rankings while enabling a website owner to target more keywords and generate more traffic and conversions.…...
- Press Releases: An Open Invitation Onto Your Competitors’ Websites
Press releases are used online in a variety of circumstances and by a huge range of different websites. General news sites, such as Google News and Yahoo News, publish press releases and news stories on every conceivable topic and from…...
This entry was posted
on
Wednesday, September 30th, 2009 at
9:16 am . You can follow any responses to this entry through the
RSS feed.
Link to us
If you want to link to this blog, copy and paste the following HTML code to your website.
“Unless your brand is a huge household name, people are going to search for you through your keywords; ….”
People may find your site by searching for keywords rather than your company name but the value of optimising for your business name or brand should not be underestimated.
Building awareness of your brand will help the rankings for your keyphrases so should be considered as part of the overall SEO campaign.
Great tips on SEO! Do you have anytips on backlinking?