Developing Global SEO
You have a business that operate in a global arena and want to use search engine optimisation to push the business forward. Where do you start? Most businesses rush out to buy a .com domain thinking it will open up the global markets to them. However, this is not true.
Search engines look for information relevant to the user. If the user is based in Germany and speaks German then the results will be provided in their native language from within Germany. Therefore the key to success is to have multiple sites targeted at each individual country.
Here are the steps you will need to follow:
Make a list of the countries you wish to target and buy domain names that are relevant to each one - for example www.companyname.fr for the French market; www.companyname.us to target the United States etc. This ensure Google recognises that you are geo-targeting a specific country with the site.
The next way to make sure the search engine recognises which country you are targeting is to hold the site in a server in that country. You’ll need to research hosting companies in the specific country.
Make sure the website content is in the native language of the targeted country.
Finally include the address of any global offices on the relevant country site.
This way Google will see that each site is focused on a different location. It prevents any duplicate content issues and avoids any penalties.
At Click Consult we can offer guidance on global SEO strategies for your internet marketing campaign.
