Understanding Search Engines Part 5: Search Engine Result Pages
October 13th, 2008 by Dan
Understanding the role of search engines and how they use spiders and algorithms to help create their index leads us towards SEO solutions that have proven successful for many web pages and websites. When users search the index they are presented with a list of relevant pages sorted in order of relevance and value. The aim of SEO is to ensure that web pages first appear in the search engine result pages (SERPs) for relevant keywords and then to improve the performance of those pages in the SERPs.
When an SEO optimises on page content and off page factors they do so in order to generate better rankings within SERPs and they use as much information regarding algorithms and spiders as they have. When undertaking an SEO campaign any website owner or online marketer needs to first understand the role, the behaviour, and the methodology of the search engines in order to help improve the rankings in the SERPs.
Search engines are constantly updating their indexes and, as such, the search engine results also change with sometimes alarming regularity. This state of change is further enhanced by updates to algorithms as well as spiders finding new links, indexing new pages, and the discovery of other information. While changes can mean improvements in ranking they can also mean a drop in ranking so that your pages appear further down the SERPs and while this can mean a loss in traffic it may be short term change that can be remedied with quick and insightful action.
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The search engine’s spider effectively adds a copy of the new or altered pages to the search engine’s index. Google, uses it’s patented and very popular Page Rank algorithm, using which it calculates the site’s importance through the number of “votes” from other web pages built on same or related topics.
Search engine returns the results of the search on the web page. The major search engines typically display three kinds of listings on their SERPs which are: Listings which have been indexed by the search engine’s spider, listings that have been indexed into the search engine’s directory by a human.
SERPs, may not get much traffic but are incredibly valuable. But, they are not that valuable enough to make it page 1. Search Engines also have a habit of changing their algorithm within an interval. Off-Page SEO helps your pages to have a good position in SERP from outside of your website.
Search engines use automated software programs know as spiders or bots to survey the Web and build their databases. Many search engine algorithms score the words that appear towards the top of your document more than the words that appear towards the bottom of the document.
Search engine optimization strategy is very important for any organization. When the Search engine spiders Crowell your site, there exist various factors that lead a very important role like, on page optimization, off page optimization, keyword density and competitor’s analysis.
[...] web page so that they rank highly in search engines and subsequently generate traffic from the search engine result pages. The visitors generated through SEO are considered highly targeted and very beneficial to a [...]