Understanding Search Engines Part 2: Keywords
October 8th, 2008 by Dan
Search engines index web pages by deploying spiders to follow links from other web pages. During the indexing process the search engine also records relevant information pertaining to each page. Keywords are one such area and search engines judge the relevant keywords for a page in several different ways before supporting this decision throughout the indexing and ranking process. Choosing the right SEO keywords is an important part of any SEO campaign.
As soon as a spider begins the process of following a link they note the keywords used on the linking page as well as the keywords that are used directly in the anchor text of the link. Anchor text is the clickable section of the link that can be viewed by readers and search engines use the keywords that are found here because they believe that other pages will naturally link using the most relevant terms pertaining to the content matter of the resulting page.
A major aspect of SEO is building a strong and extensive profile of links to your pages using relevant SEO keywords as anchor text. These same keywords should also be used in the content, meta tags and title tags, and in various other places on the page. This reinforces to the search engines that a page really is relevant to that keyword giving it yet more weight in the search engine results. With good SEO this means that when people search using those keywords your pages will rank highly in the result pages.
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Search engine optimization marketers focused on Meta-tags and keywords as the primary way to attract search engine traffic. When search engine spiders crawl your site, they analyze the keywords and Meta tags in your content so your keyword should be highly frequent and relevant.
The search engines won’t reveal exactly how they analyze keywords and site content to indexed pages because they are constantly changing their methods so if you want good search ranking then you need to effectively use HTML tags, title tags and Meta tags.
Search engine spiders always look your site so you should use specific keywords and high relevant Meta tags on your website. Search engine is often used synonymously with spider and index, but these are separate components that work with the search engine.
Keyword and keyword intelligence are very important terms that gets tossed around. Make sure that the search terms you are considering are highly relevant to your ultimate goal and you have the unique ability to create highly-relevant content for your site.
Search engine spiders are surprisingly unsophisticated web browsers. If you want to improve your site ranking then a good SEO will analyze your site and make the right campaign and use the good keywords, Meta tags for your site.
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