The Irrelevance Of Google Page Rank
August 28th, 2008 by Dan Taylor
Google PageRank is a numerical measurement of a page's links and general quality, as judged by search engine algorithms. It is possible to view the PageRank of a page by using various online tools or the Google toolbar. For various reasons, though, it provides little value as a measurement of a page's true worth. Updated infrequently, it pays no heed to relevance and while it is considered by Google's indexing system, it is only one of many factors that are considered.
The toolbar PageRank (PR) is updated sporadically but typically only every three months. As such, when you view the PR of a page it could be outdated by up to three months. On occasion, it has even been six months between updates. During a Search Engine Optimisation (SEO) campaign, this period of time can make a big difference in ranking especially considering changes will essentially take effect straight away.
PR does not consider the relevancy of a page. This means that while a page may have a rank of 9, it will still not perform well for keywords it is not thoroughly optimised for. Similarly, lower ranking pages may still perform well for optimised keywords.
There are many more important measurements of a page's performance. Traffic levels, conversion rates, profits, and ranking positions for the most important keywords are the most positive aspects to consider and offer metrics that are far more advantageous to track and act upon than the Google toolbar PageRank. The most pertinent reason for this is page relevancy, making on page optimisation and link building the most important facets of SEO.
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ÂÂÂGoogle toolbar provide the page rank for your site that are decided by the Google algorithms so we also use different method type of method in that way, Google algorithm can indexed your page.
It is not necessary that if your site pages rank is higher, the keyword is relevant to your site. A low page rank can also provide more relevant information to the visitors.
There is different method to increase your site’s popularity in Google page rank toolbar. High quality long-term link building and use of high ranked keyword that are relevant to your site theme are main factor that affect the position of your site in Google toolbar.
Search engine optimization is an essential and important factor to increase the targeted traffic at your site. A search engine optimization expert or specialist uses different techniques so that more and more visitors can search your site.
Once the Google page rank update starts, it will take a couple of weeks to complete. Google page rank goes up or down on the next massive Google update and it mostly depend on your site keyword density and variation of keyword.
[...] reality, there are a number of reasons why the PageRank of a page is less important than it is widely considered. For a start, it is updated so infrequently that you could be looking at a figure that is a week, a [...]