So What Is Google PageRank?

Request A Free Website Analysis

August 10th, 2010 by Nick

The name actually comes from the original inventor, Larry Page of Stanford University, and not simply from web pages. PageRank predates Google, which was founded by Page and his Stanford colleague, Sergey Brin. It’s a mathematical formula applied to internet websites and is referred to as the Google algorithm, an ever-evolving set of logarithmic analyses of the hyperlinks on web pages. Interestingly, the PageRank algorithm is patented to Stanford University and licensed to Google exclusively – which cost Google an enormous 1.8 million shares, realised to the value of $336 million back in 2005. But that pales into insignificance when compared with the profits it has made for its two creators, both of whom rank in the top 25 world’s wealthiest individuals.

The way PageRank calculates each web page’s value is by assigning it a number from 0-10, with 0 being allocated to pages with no inward links, or to those which are being penalised for adopting shady methods of search engine optimisation. Pages that have gained inward links, known as votes, will be judged on the amount and quality of these links. A high amount of votes doesn’t necessarily convert to a high PageRank number – other factors play their part too. The quality of links is determined by their relevance to the site’s content, but is also determined by the PageRank of the site referencing it.

There are 150 million websites competing for the top rankings on Google’s search engine results pages. At Click Consult, we understand how to work with Google’s PageRank and other search engine ranking methods, to get the best SEO results for your website.

Managing Your Internal Links
In search engine optimisation,… the number of internal links found within a web page plays an important role. The number of links per page will have a large influence on how PageRank will be disseminated throughout the site. Previously...
SEO Glossary Terms: PageRank
PageRank is Google's measurement of the number and quality of links… a particular web page has. Most often, the term PageRank is used to describe the Google Toolbar PageRank which is a graphical, numerical representation of a page's link profile...
The Pitfalls of Splash Pages
You will often see a website with what is called a splash page. This is an introductory page to the website. They are designed to create impact, but unfortunately when it comes to SEO, these pages are not effective. The…...
The Irrelevance Of Google Page Rank
Google PageRank is a numerical measurement of a page's links and general quality, as judged by search engine algorithms. It is possible to view the PageRank of a page by using various online tools or the Google toolbar. For various…...
Search Engine Optimisation: The Principles Of A PageRank 10 Website
There are very few websites out there with a PageRank 10. Having spent a little time doing some research on Google, a lot of the sites that were listed as a PageRank 10 are actually a PageRank 9 as of…...