SEO – The Difference Between Google’s Paid Ads And Organic Search Placement
February 23rd, 2009 by Dan
Google offers two types of results for every search conducted. At the top of the screen and in the right margin there are some highlighted results, these are called the sponsored links and they are paid for advertisements. The search section placements are the results displayed below the sponsored results and they are referred to as ‘organic listings’.
Difference in visibility
Advertisements are called Google Adwords and they do not only appear on the search result screen but also on Google's partner sites. Google makes use of contextual targeting technology to determine which websites are the more relevant to your business. Organic results will only appear on the result screen so are often less visible.
Difference in price
There are no costs involved in being listed in a Google organic search. With the help of some SEO techniques it is possible to achieve a good ranking without paying Google a cent. Google ads work on a performance basis where you are only charged every time that someone clicks on your ad to go to your website. Google allows you to determine the cost of the ad by setting budget limits, as soon as the limit is reached the ad will be removed.
Difference in result
Ranking high in a Google search is very important as most Internet users only browse through the first page of results. Should you not rank high enough on Google's results pages you might get very few hits and your competition will be attracting all the potential customers. Google ads assures you better visibility of your ad resulting in more traffic to your website. Consulting a reputable Search Engine Optimisation company can help you to move up in the organic results over time and paid ads can help to raise your online profile in the meantime.
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Is the referring url different for organic search and adwords?