SEO Content: Users First, Bots Second
September 10th, 2008 by Dan Taylor
Search engines rely on a number of sophisticated algorithms and indexing factors to help judge how well a particular page should appear in their indexes. The aim of all of them is to provide their users with web pages that are relevant to their search and contain high quality, natural web content. As such, while on page optimisation is an integral step in SEO, it is better to concentrate your efforts on providing good quality for users first and bots second.
SEO will direct targeted traffic to a website but if the content is poorly written or appears to be written solely for the purpose of search engines then it is unlikely to perform and generate decent conversion rates. Including keywords and ensuring that the spiders can properly crawl a site is very important but shouldn't be done at the expense of your human visitors.
High quality SEO content is also more likely to generate links from other websites. Some websites and other online publications like to link to pages that benefit their own readers. These portals can be trusted and widely used resources and so the links themselves can drive traffic while also affording you the SEO benefits of high quality links.
Adding fresh and unique content is good for human visitors and, as a happy consequence, it will also provide the search engines with more content to work with. Additional pages can be used to attract more links, target more keywords, and to divert traffic to the most relevant and best performing pages.
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Focus on writing for the human visitors first and search engine second. While SEO is important to visibility of your website try to write valuable content first.
Focus on your content and customers! Forget the search engines; write valuable content focused on your targeted audience. Focus on keyword phrase only.
Do not make a page only for the search engines they are not your customer. Keep your true visitors in mind, and give them true value throughout your website and of course in your content.
Just think about the importance of the content that you make for your website. Make content that serves your audience’s needs first and your second.
Create content that is well written, specific for your audience so that it will read to them in a well manner and you can feel proud to have created such content.
[...] you forego other optimisation techniques on your website. It is still more than viable to generate good quality content and development that will improve conversions and appeal to visitors while helping to improve [...]