SEO and the recession

Request A Free Website Analysis

July 10th, 2009 by Dan

Everyone is highly aware at the moment that the world’s economy is extremely tight. This means every company, big or small is looking into every possible way they can save money. The tighter things get, the more businesses are cutting corners to stay profitable. One of the services people look to immediately is cutting down on their search engine optimisation costs.

This could lead to serious trouble for the business. If you think logically about this; during any recession people are going to think twice before spending money. This means that if you cut down on your search engine optimisation, your ranking results will drop down.

Think smart

Dropping down means that your business is no longer highly visible to potential customers. Once you have dropped off that crucial first page in the SERPs, your website will have less visitors. Fewer visitors mean that the chance of converting visitors into paying customers becomes far more difficult. Then search engine optimisation efforts have to be redoubled to be able to start the laborious climb back up the rankings.

It is usually far quicker to drop down in the ranking than it is to climb back up. It also takes much more of your resources to fight your way up the ranking than it took to stay static and highly visible. Using resources that could be utilised for other aspects of the business can have long-term repercussions.

Therefore, in reality you should not be cutting your SEO and marketing efforts during a recession. You should be redoubling your efforts to stay competitive for fewer available customers.

Is social media pushing SEO out?
Economic times are tough and that means that everyone is feeling the pinch. Nobody is exempt from the global financial crisis that has hit the world economy. This means that even thriving businesses are feeling the effects. Everyone, including business…...
What Can SEO do for me?
Assuming you know the basics of what SEO (search engine optimisation)… aims to do, you may be unsure as to whether it will actually help your business. The fact is, that if you have an online presence or even make...
Misconception that SEO can do everything
Wherever you turn on the Internet, you come across how vital search engine optimisation… is for the success of any business. You read about how vital it is that you must optimise each and every page of your website, otherwise...
Successful SEO Speaks The Language Of Everyday People
SEO (search engine optimisation) is usually described as the strategic use of keywords… and key phrases to optimally bring the content of a website to the attention of the search engine crawlers. This gives the website a better ranking in...
Landing pages and static web pages
When looking at your Search Engine Optimisation… strategy, it is a logical question to ask whether the landing pages of your website and the static web pages are optimised the same level and if not, what the differences are. Landing...