Landing pages and static web pages
July 15th, 2009 by Nick
When looking at your Search Engine Optimisation strategy, it is a logical question to ask whether the landing pages of your website and the static web pages are optimised the same level and if not, what the differences are. Landing pages are an integral part of any website and as such are of vital importance. In reality the static web pages and the landing pages of a website are very similar. That said, the search engine optimisation efforts that go into landing page optimisation are slightly different.
For landing pages you have to think on a different level. In many instances landing pages are used for both pay-per-click marketing campaigns as well as in an organic search marketing campaign.
This means search engine optimisation will be different. When doing optimisation for Pay per Click, this optimisation will be taken into account when it comes to your overall quality score for PPC. This is very important when for keyword bidding and getting the best minimum bid.
Effective means easy flow
The ability to optimise a landing page for PPC purposes automatically flows over to organic SEO. Thus PPC SEO allows you to be able to optimise the landing page for organic search as well. It is absolutely possible to spread your search engine optimisation efforts across landing pages and static pages with ease.
The mistake many website owners make is to cram too many keywords and keyword phrases into their landing pages. This actually has the effect of watering down your search engine optimisation efforts instead of helping it along.
This is doubly important if pay per click will be used on the landing pages. Keep your keywords neat and tight and remember it’s the details that count. A good internet marketing agency can help you devise the right strategies to make your campaign as successful as possible, getting you a great return on your marketing investment.
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