How Is Search Engine Optimization Gearing For The Future?
January 22nd, 2009 by Richard
Changing the system to prevent SEO abuse
The search engine technologies and the way they work are constantly changing to prevent the use of unethical SEO techniques that are often employed. Thus, optimization methods are constantly changing to keep up with the search engine technologies. An example is the use of Meta tags for indexing.
People abused it by stuffing keywords into their meta tags so now bots are created to check the relevance of the words in the meta tags with that of the site contents. Thus, for better search results, one has to ensure that contents and meta tags correspond. Hence, SEO techniques evolve to keep up with the search engine technologies of tomorrow.
Programming for better results
Search engine results may not always bring what the user wants to see due to SEO. Thus, algorithms will need to be written to do the following:
- Check the relatedness of the site as a whole
- Improve the ability to check for originality
- Ability to check for meaningful content
Multimedia are growing in popularity
Did you think SEO is limited to only text and images? Nowadays with the easy access to music, video and flash, these data have become the target of SEO.
With the growing technological market there has to be ways to accommodate for the growing multimedia as well. Previously flash, videos and music was not recommended for website use because of loading time and not being search engine friendly. However, this has changed because even the searches have to keep up with the growing technology.
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Today there are two really big SEO factors: Inbound-links and human reaction.
Links is an obvious one. Search engine robots cannot match human judgement and that’s why links are so important. Links require a human to seed them – it’s like a “seal of approval”. Search engines love that stuff, but hate manipulation (link farms… big no-no)
Human reaction is another important factor. If your website is attracting visitors that don’t bounce, surf many pages and spend a long time on your website then they must be finding some VALUE in your website. The internet is all about value of infomation – and it’s the search engines job to deliver the most valueable search results.
Keeping it real whilst making sure your page has well balanced meta tags, headlines, anchor text etc. is the key to sustainable and long-term search engine optimization success.