Accessibility And SEO
November 6th, 2008 by Dan Taylor
Website accessibility is a topic that surfaces in many areas including in the discussion of best SEO practices. It is essential that your website is accessible to anybody that wishes to use it and not only should this include human visitors but also search engine spiders. When consider user accessibility you need to ensure that you consider the needs of disabled visitors, which includes the visually impaired that rely on screen readers and increased font sizes in order to be able to fully view all of your content.
Accessibility is not just desirable but critical. There are many reasons why a person or spider may not be able to access a site including slow loading pages. While this is less of a problem for spiders it can cause a massive problem for your SEO generated visitors. Ensure that all code is compliant and pages are optimised to open quickly and accurately when they are accessed. Slow loading pages will be an instant deterrent to visitors so should be avoided.
SEO and website accessibility go hand in hand. Ensuring you offer accessible web pages is a part of web development but can also be considered an important aspect of SEO, when you also need to consider whether pages are fully accessible to search engine spiders. By ensuring that your site is accessible you can prevent visitors from leaving while also building a loyal following from all of your potential customers. In SEO terms it helps ensure that every page gets indexed and you enjoy the rankings you deserve.
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Evaluating websites for accessibility is a multi-page resource suite that outlines different approaches for evaluating websites for accessibility and SEO services go hand in hand.
Automated accessibility checking tools tend to be used mainly by accessibility novices. It is perfectly understandable and website owner never can take benefit of search engines in the internet marketing and internet advertisement.