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Step Four for a Successful SEO Campaign: Link Building

July 7th, 2011 by

Link Building can be one of the most time consuming yet ultimately rewarding tasks in your SEO and internet marketing strategy.  Links are one of the biggest factors in influencing how well your website ranks in the SERPs.  A perfect link building …

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Search Engines Unite to form Microdata Database

June 3rd, 2011 by

Google, Bing and Yahoo! have now created a set standard for the microdata they will be using.  The result is www.schema.org…, a database of HTML tags that webmasters and programmers can use to attribute semantic specificity to a webpage, and

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Censorship And SEO

August 13th, 2010 by

It is an unfortunate predicament that internet users find themselves in when internet search providers control the gateway to information. We trust ISPs to uphold the principles of freedom of information and, alongside that, provide unfettered access to every opinion…

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So What Is Google PageRank?

August 10th, 2010 by

The name actually comes from the original inventor, Larry Page of Stanford University, and not simply from web pages. PageRank predates Google, which was founded by Page and his Stanford colleague, Sergey Brin. It’s a mathematical formula applied to internet…

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The Top 3 SEO Myths

June 3rd, 2010 by

There are many SEO myths doing the circuit, but here are some of the main ones to set the record straight:
When writing HTML code do not use tables…
There are those that suggest that having table in HTML code

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When Dynamic Isn’t Good

May 31st, 2010 by

Dynamic is a positive word that describes fantastic things that promise high action and high energy. However in the SEO world Dynamic can be a problem.
In online marketing many websites will have dynamic components, whether it has specifically tailored

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Pay Attention To Your Navigational Structure

January 8th, 2010 by

If you are designing a new website or redesigning an existing one make sure you consider the navigational structure of the site.  By making certain improvements you can increase your access via longtail keyword searches and ensure your SEO campaign

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Benefits Of An SEO Campaign

January 5th, 2010 by

It is unimaginable that anyone in this day and age does not know about SEO. SEO stands for search engine optimization and it is basically an online marketing tool used to increase the flow of traffic to a website from…

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Optimising For Long Tail Searches

December 31st, 2009 by

There are two standard ways to optimise your site to accommodate long tail searches.  The first method ensures that you stick to the key principles of search engine optimisation.  This means that you need to ensure that inner pages

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Get Great Exposure With Google Local

December 28th, 2009 by

Local businesses can benefit greatly by using Google’s tool, Google Local.  It is fantastic for creating good exposure and can be used to increase rankings dramatically.
In short, Google Local is an alternative to Yellow Pages.  It simply identifies websites

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Making Long Tail Searches Work For You

December 23rd, 2009 by

An effective way to improve your search engine optimisation is to set up your website to cater for long tail searches.  In a previous article we have discussed how using blogs and forums can help you to increase traffic for

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The Changing Face Of Internet Marketing

December 18th, 2009 by

On a daily basis you will find yourself typing a variety of searches into search engines.  Throughout the course of a week the types of searches you make will vary dramatically, and if you take time to observe other

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