The Top 3 SEO Myths
There are many SEO myths doing the circuit, but here are some of the main ones to set the record straight:
When writing HTML code do not use tables
There are those that suggest that having table in HTML code can severely damage your web design, and thus rankings. However this is our first SEO myth. When tables are created in HTML they are easy for search engines to crawl, and this has been true since search engines first began. The myth originated from web developers who are pro tableless web designs and this has influenced people to believe that these types of designs will have a more positive impact on page rankings.
Never use image links - always opt for text links
Again this is not sound advice, and image links have actually been a perfectly effective means of creating links for several years. Search engines can follow these links easily and they can be used for navigation. Just ensure that the alt tags replicate what would be used in the anchor text if you were using a text link. A word of caution, however; make sure you limit the volume of large images used so that the site speed is not impaired.
Never use Flash on a website
This is a common myth and although it's wise to avoid using Flash across the whole site for search engine optimisation, you can employ it here and there without impacting the search engines. You will not be penalised, but ensure that the essential elements of the site are not built in Flash - such as the content.
At Click Consult we can offer more advice on your internet marketing campaign.
